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Word of the week: “New normal”

Now, every week, My Sherpa chooses a word to highlight, because it’s “trendy”. Because there needs to be an explanation, and, above all, because it echoes our values and principles.
New normal

Today, focus on 

« New normal ».

The “new normal” means this: In the business world of 2020, the only constant that matters is change. Yes, the scale of the current challenge is unprecedented, but this is just one of the many challenges businesses face – and will continue to be in the years to come. The change itself – and the speed of that change – is the new normal we have been facing for 1 year.


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